Tuesday, August 18, 2009

Yelp gets one star

I wrote three reviews on Yelp, and for some reason they disappeared from public view. I did some research, and was surprised to find the following explanation as to why my reviews were yanked, as posted on the Yelp website:

The review may have been suppressed by Yelp's automated software system. This system decides how established a particular reviewer is and whether a review will be shown based on the reviewer's involvement on Yelp. While this may seem unfair to you, this system is designed to protect both consumers and businesses alike from fake reviews (ie, a malicious review from a competitor or a planted review from an employee). The process is entirely automated to avoid human bias, and it affects both positive and negative reviews. It's important to note that these reviews are not deleted (they are always shown on the reviewer's public profile) and may reappear on your business page in the future.

Based on my own experience, then, the Yelp automated software system is deeply flawed. For the record: I gave Fishermen's Grotto No. 9 two stars, Pazzia Restaurant two stars (later updated to four stars), and The Italian Athletic Club five stars. I give Yelp ONE STAR, and a flip of the bird.

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